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Thursday, October 25, 2007

Brazilian Culture: Beer at the Mall

A "pitcher" of beer approxamately two feet tall sits on a granite table, there is a white plastic cup upside-down on the table, and a child's hand can be seen in the left side of the photo. The pitcher is about three inches per side, and has a pour valve at the bottom.The very first time I came to Brazil one of the “fun” things we did was visit the mall. I was bowled over (to put it lightly) to see that restaurants were serving beer. One of the restaurants even has the name “Beer Store”—in English. It still seems strange when I see people drinking at the mall.

One can tell when there is a soccer football game on because there are lots of young ladies walking around the mall while their boyfriends or husbands sit and watch the game in the food court over a glass or two of beer.

While I see nothing wrong with beer and football, it (beer) just seems out of place at the mall. I am not real familiar with the laws governing alcohol from place to place in the US, but I know that there are some pretty strict regulations about where it can be sold. I don't know of any place where even beer could be sold and consumed at a mall. (I have heard of drive-through liquor stores in some state somewhere. That is a whole 'nother blog, though.)

All this to say that I found this “pitcher” of beer very interesting. I had never seen one before, so we took a picture of it. You might not be able to tell from the picture, but in the center of the beer storage area there is a cylinder where I presume that ice is kept to keep the beer cold.

Side note: this picture was taken on our recent trip to the mall for Dia das Crianças. Perfect way to celebrate...


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